At this point in time, video marketing is one of the most commonly used digital marketing strategies. It is also among the most effective strategies to generate excellent audience reach. With the advancement of the internet, the video platforms became more accessible and as of now every day more than 300 hours of videos are uploaded on At this point in lime, video marketing is one of the most commonly used digital marketing strategies. It is also among the most effective strategies to generate excellent audience reach. With the advancement of the internet, the video platforms became more accessible and as of now every day more than 300 hours of videos are uploaded on platform like YouTube. Video platform are expecting over 2-3 million people as the audience in the coming ng 2 2 years which means the market which is already humungous is going to grow even big and so is the probability of an increase in audience reach. In this cigital marketing module, the students will be learning not just how to create videos but then marketing those videos and developing brand awareness. A lot of influencer-based marketing is largely dependent upon video marketing. Videos are great sources of generating traffic and though it reaches a community out there, it still is an individual approach for every single person watching and consuming the content. So, the number of views on any video is the teach developed by that particular piece of content. This digital marketing module aims to provide a detailed understanding to the students about developing viral content and also The balance of quality and quality. There are many things to be taken care of when it comes to video marketing but one of the major statistical data about the performance of any content which one should eye on as “Watch Hours” Just like there are statistics providing information around engagement on websites and content pieces, similarly, Watch Hours provide statistical information about what is the average duration of people consuming the video content.